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Forgotten Tiger: Has the Golf World Moved on From Woods’ Transgressions?
Published: May 6, 2010
You know the deal: hot blonde wife chases Tiger from his digs waving five iron, which eventually led to the very public realization that he had more women on the down-low than I have mustache fibers.
And suddenly, the story could not be escaped. It was like “Brett Favre—Will He Play?” take two. Every PR broadcaster, dwarf fondler, and horse shoe fitter wanted to express their inordinate wisdom on Tiger’s tale and yell at a very high octave how the world’s richest athlete was handling his crisis poorly.
In a letter to Santa Claus I wrote, “I’m inclined to believe that, in spite of not taking the traditional route that most public relations practitioners would prescribe, he will be just fine, his endorsers will remain, and the public will forget rather quickly…In a few weeks—maybe a month—he’ll play a tournament and people will talk about it a lot. Then he’ll play another tourney and it won’t be discussed at all.”
I also told Stuart Elliot of the New York Times for a story he wrote on the marketing implications of Tiger’s downfall that, “In his own way, Tiger is essentially saying: ‘I did something wrong and I’m sorry. I’ll fix it…This is textbook in P.R. circles in terms of addressing an issue and bridging to a vision of moving forward…And that should suffice in terms of helping him manage his personal brand, which is worth more than $100 million annually.”
All of this, of course, was very early on. It was before we knew he had been laying on more strange mattresses than a Serta quality inspector, which clearly took the game to a different level.
Regardless, it is interesting to see how this is all playing out now.
Tiger came back for The Masters and there was much discussion...
Article Source: Bleacher Report - Golf
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