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6 Ways Professional Rugby Competitions Can Expand By Looking More Like the NFL
Published: February 7, 2011
That may be a big call to make, but add to this newfound coverage the facts that it now has a title sponsor (HSBC if you're only reading this because I mentioned professional rugby in the title); is embraced by many nations who would otherwise think that rugby is a cocktail that involves gin; and is set to expand further with its Olympic status.
The prestige of the Sevens Circuit is bringing rugby to many new parts of the world, and the tournaments are now developing a charismatic element of glamour.
Being short and high-tempo, it's easy to market, it's an Olympic sport, has enormous capacity for advertising, and doesn't compete with any major sporting leagues.
What's exciting is that Super Rugby (SR) can take on this kind of glamour too. Sevens is beginning to captivate the imagination of the world, and SR can entertain as rugby's top professional competition.
With Sevens on the rise, SR can grow with it. How? Read on. While I talk about Super Rugby, I'm sure this can easily be applied to the competitions in Europe, Asia, or indeed anywhere.
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Article Source: Bleacher Report - Rugby Union
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