Why the PGA Championship Should Move to Winter, Not Another Country

By
at Internationaled.org

Published: May 27, 2014

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In recent months, there's been a lot of talk about moving the PGA Championship to Asia, Australia, Canada, Europe or some other region despite the fact that it's the championship of the Professional Golfers' Association of America.

A lot of people seem to think a massive change in venue would increase interest in the event. But by taking the tournament out of the U.S., the PGA would be forfeiting the biggest golf-playing audience—and probably the biggest golf audience—in the world.

Significant golf tournaments are typically syndicated to approximately 225-230 countries around the world, assuming the PGA Tour's syndication of the Players is typical for a big event. The U.S., with 14-15,000 courses, has more than twice as many as continental Europe plus the U.K., which together have just over 6,700. That's important because courses translate into golfers, and golfers translate into golf viewers.

The rest of the world has perhaps another 5,000-6,000 courses with at least 1,600 in Canada, 2,500 in Japan, 600 in China and 860 in Africa, half of those in South Africa.

With the majority of courses and the lion's share of golfers in the U.S., moving the PGA Championship away would lessen the viewing audience, not increase it, because it would take it away from the country with the most golfers and probably the most viewers for the sport. So why should the PGA give up the biggest market? That makes no sense.

What the PGA should do instead is move the tournament to the winter.

With their headquarters at PGA National in North Palm Beach, the PGA Village at Port St. Lucie (both in Florida) and the license agreement at PGA West in La Quinta, California, the organization already has three sites it could use and rotate to on an experimental basis before making a final decision.

In fact, if the PGA wanted to create a sensational venue, the Stadium Course at PGA West, the one taken out of...
Article Source: Bleacher Report - Golf

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