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Formula One Is Going Green: No, That’s Not a Joke
Published: July 1, 2010
You would think, however, that Formula One would be immune to this pressure to be environmentally sensitive.
Sadly, no.
The F1 Teams Association, FOTA, has publicly stated that by 2012 it aims to cut carbon emissions by 12 percent from 2009 levels. A noble sentiment, to be sure, but is it also a hollow gesture designed specifically to appease the sponsors' desperate need to be associated with a green product?
Most rational people would question the thought processes of a sponsor who wants to be simultaneously associated with motorsport and environmental consciousness.
After all, a sport that uses fuel at a frightening rate during competition and travels around the world using many jumbo jets full of cars and equipment is going to struggle with its green credentials.
Not that similar attempts haven't been made in the past. Honda produced the laughably forgettable "Earth Dreams" car with its alien vomit livery. It's difficult to imagine that the relationship helped sell more Honda hybrid vehicles.
Nevertheless, FOTA has gamely taken up the challenge with its emissions target, and while it is applauded on one level, you can only imagine that the FOTA Chairman, McLaren’s Martin Whitmarsh, had trouble keeping a straight face when he declared, “This is a very exciting time for Formula One, and I am delighted that our sport has been able to take a global environmental lead in this way.”
That’s a huge statement—move over Greenpeace, step aside Sierra Club, FOTA is the new global green force. Maybe not.
This is the sort of stuff you expect ...
Article Source: Bleacher Report - Formula 1
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