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PGA Tour: Is It Time To Reconsider Appearance Fees?
Published: January 11, 2011
Well, it’s not because of the weather.
It’s not because they enjoy the long trips to the Middle East, Asia and America.
And it’s not because they’re disinterested in the highly lucrative FedEx Cup playoffs where $10 million is awarded to the winner.
It all comes down to guaranteed cash.
European Tour events are allowed to pay appearance fees which they almost comically classify as “promotional services fees." PGA Tour events, on the other hand, are unable to pay “promotional services fees."
Why does Tiger Woods play in Asia and Australia late in the season when it’s no secret that he’d really only like to play four events per year if he could (the major championships)?
It all comes down to cold hard cash.
Woods’ appearance fee is $3 million and there are tournaments in Asia and Australia willing to shell out that kind of money for Woods’ presence, and for good reason. A study done by the Australian Government estimated that Woods’ presence at the 2010 Australian Masters brought a return of $30 million to the local economy.
Why will Phil Mickelson and Steve Stricker be in Abu Dhabi in two weeks and not at the Bob Hope Classic in California?
Well, the Abu Dhabi HSBC Golf Championship will be paying them hefty “promotional services fees,” while the Bob Hope Classic doesn’t even break the $1 million mark for the winner’s share.
The idea of appearance fees is by means a new concept in golf.
Young Tom Morris stopped playing challenge matches in the late 1860s unless he was paid to show up in addition to the winners share he’d be given if he won the match.
Jack Ni...
Article Source: Bleacher Report - Golf
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