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PGA Tour: It’s Time to Jump Head First into the Asian Market
Published: November 2, 2011
The number of core American golfers (those playing eight rounds or more per year) has fallen between three and 4.5 percent every year since 2006.
More than 800 golf courses have closed in the United States since 2000.
Over the past two years alone, 249 golf courses have closed in America vs. just 91 new openings.
While golf has been on the decline in America, the exact opposite has been occurring in Far East.
In 2005, there were an estimated 500,000 core golfers in China. By 2010 that number had jumped to more than three million, and industry experts are predicting that the number of golfers in China will exceed 20 million by the year 2020, which is still only 2% of their population.
The number of golf courses being built in China has increased by 30% annually since 2004 and analysts are predicting that China will need to develop 2,000 courses in the next 10 years just to meet demand. And as we all know, where there is demand in the golf industry, there are thousands of struggling developers and architects all too eager to meet that demand.
South Korea has been dominating the LPGA Tour in recent years, and the number of core golfers in South Korea now equals the number of core golfers in America. This despite a population of 48.5 million in South Korea vs. 307 million in America.
With the market rapidly shifting East, it came as no surprise to golf insiders that Acushnet Co. (owners of Titleist and FootJoy) was recently purchased by Fila Korea for $1.2 billion.
In fact, it would have been a major surprise if an Asian company didn’t gobble up Acushnet Co. last May.
The center of the golfing universe has also started shifting away from America on the professional level.
In 1986, American golfers made up 60 percent of the Top 100 pla...
Article Source: Bleacher Report - Golf
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