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Rory McIlroy: Why the Tug-of-War for His Endorsement Power?
Published: October 24, 2012
Has it come down to this?
Before Tiger Woods and Michael Jordan, there was a small company that spawned out of a basement where they made waffle running shoes in Oregon. Yes, they would put rubber into a waffle maker and then adhere the outsole to a sneaker and voila. The name of the company was Blue Ribbon Sports, and it decided that it could make people like the late Steve Prefontaine—run faster.
And, since the dawn of the company we now know as Nike, there has been a polarizing effect between sports equipment designed to make athletes jump farther and higher and run faster.
Step two is having these athletes empower the brand to sell product.
A kind of selling the sole, to sell their soul.
It is a magnetic attachment of getting the athlete to banner the equipment to sell more. And, as reported by the The Guardian, it is believed Rory McIlroy will be receiving in the neighborhood of $250 million for 10 years. That is a lot of golf balls with black swooshes being sent into the air by young and aspiring junior golfers worldwide.
Back to the basics.
In the early 1990s, Nike had very little to do with the sport of golf. Let's just say it was in its infant stages. Before long, they found a way to make clubs, apparel and even shoes that enhance performance. Eventually, they made golf balls and clubs too. The Pied Piper for this division was Tiger Woods. As the chicken hatched by the Nike egg, it was a person driving the market for a company that started out by making waffle runners.
The other company, Titleist, has been making golf equipment since we all found that rusted iron in our grandfather's garage.
Uihlein and the company trademark are entrenched i...
Article Source: Bleacher Report - Golf
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