Tiger Woods Press Conference: The Real Reason His Speech Was Successful

By
at Internationaled.org

Published: February 23, 2010

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During each and every meticulous, world-stopping moment of Tiger Woods’ 13 minute and 29 second press statement on Friday, Kultida Woods, the mother of the beast, stared at the floor.

This is unimportant though—because of the millions of other viewers of the speech, not one other person could move their eyes away.

Woods’ speech was, for the first time in the history of his voice, captivating. The most visible athlete on the planet held such a large audience’s attention because Woods spoke to all audiences.

He bashed the paparazzi for aggressively tracking his family. He called out the media for spreading rumors about his wife, denying that Elin ever attacked him with a golf club the night of the car accident. Then he apologized to his wife, to all those who have supported his charity foundation, and to families and parents who revered him as a role model.

He apologized to everyone. Tiger Woods looked through the camera and directly into his audience with his understandably rehearsed, but by no means disingenuous, shaky, shamed eyes and set the tone for the speech right from the start, in the second paragraph of the address.

“I want to say to each of you, simply and directly, I am deeply sorry.” Tiger Woods goes personal.

When it comes down to it, I don’t really care whether his camera performance seemed sincere, or whether his stage presence was up to par, or whether Elin was in the audience. All this stuff that filled the airtime and word counts of pundits and critics all weekend as they gave their commentary on the situation is not important.

Of course his wife wasn’t there; Tiger made it clear that she is tired of being in front of the camera.

And of course the performance may not have had the Hollywood, Oscar empathy and sincerity that people were looking for. Woods has always been socially awkward both with hi...
Article Source: Bleacher Report - Golf

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