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Tiger Woods Watch: New Nike Commercial Embodies Best of American Sports
Published: April 8, 2010
The newest Nike commercial features a black-and-white Woods staring into the camera as his late father's voice asks him, "Did you learn anything?" View the spot here .
The audio is, of course, taken out of context. Earl Woods died in May 2006, of a heart attack, and as far as anyone knows, never knew of his son's illicit extra-marital affairs. The elder Woods' words, reprinted below, were spoken instead with regard to Tiger's golf game, and how the two would go over the younger man's day on and off the course:
"Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"
That hardly matters, though. What matters, is that the spot shows real remorse on Woods' part. In fact, it shows a far more tender and meaningful remorse than any of his public apologies or press conferences have. Woods, who personally approved the ad, demonstrated in doing so that he understands the way his actions affected his family, including and especially the memory of his father.
The relationship between father and son was well-known, and extraordinarily close. Earl was his son's long-time coach, closest confidant and biggest fan. Tiger, in return, seemed always to be focused most clearly on pleasing his father, above even winning tournaments. It was Earl's death that caused the first of what now stands at three extended hiatuses from the game by Tiger during his illustrious career, and it was the one (of the first two, anyway) from which his game took longest to recover.
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Article Source: Bleacher Report - Golf
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