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CONCACAF Gold Cup Is in Desperate Need of a Revamp
Published: July 6, 2013
And the 2013 instalment, which begins on Sunday when Canada take on Martinique at the Rose Bowl (Martinique is neither a country nor a FIFA member, and as such this encounter won’t even be recognized as an official match), will mostly feature a collection of B-squads assembled by national associations you get the feeling would rather be doing anything else with their summers.
After all, the Gold Cup only really matters every four years, before the confederation’s gruelling World Cup campaign has progressed to its second stage.
But like most badly run organizations, CONCACAF is of the mind that “more is better” when, in fact, a “less is more” approach would serve to enhance the product.
What we have as a result is a biennial tournament that is next to meaningless in the pre-World Cup year; a fundraising exercise for a confederation known more for envelopes stuffed with money than competitive football.
All that said, there are still good teams—good players—throughout North and Central America and the Caribbean, and in the Gold Cups staged in the post-World Cup year they tend to produce some entertaining international competition.
Still, the tournament is in need of a major overhaul, and in moving toward a more consistently eye-catching, credible event, CONCACAF would do well to look south for a bit of help.
CONMEBOL’s Copa America, while a fascinating competition, also has its shortcomings.
For starters, it could certainly do with more lucrative sponsorships and a broader television audience, and then there is the format quandary caused by a 10-team organization that requires the invitation of two outside competitors to make a more palatable roster of 12.
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