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Tennis Stars Rank Atop the 100 Most Powerful Athletes in 2013
Published: March 15, 2013
To little surprise, LeBron James came in at No. 1, but tennis stars Roger Federer, Novak Djokovic and Serena Williams stole the headlines as they ranked fifth, sixth and 12th respectively—Serena also registered as the highest-ranked woman on the list.
Host of Bloomberg TV “Sportfolio” and CEO of Horrow Sports Ventures, Rick Horrow, acknowledged the growing presence of athletes beyond just sports, and the value of this annual list.
This is the fourth year of the Power 100, and it continues to command attention as an invaluable tool to evaluate an athlete’s brand and measure his or her market value, says Horrow. In today’s 24/7 news cycle, as athletes increasingly dominate front page headlines well out of the sports section, their endorsement contracts are increasingly under scrutiny.
All data was analyzed over a two-year basis, valuing 80 percent for the most recent season and 20 percent for the season that preceded it.
"On field" attributes consisted of ranking within their sport, popularity and viewing audience.
"Off field" attributes consisted of their expected endorsement potential (75 percent), endorsement earnings (15 percent) and their social media presence (10 percent).
Under that formula, Federer and Djokovic came in right behind NFL superstars Peyton Manning and Drew Brees, and right in front of sure-fire NBA Hall of Famer Kobe Bryant and the most decorated Olympian ever, Michael Phelps.
The next closest female athlete to Serena would have been Maria Sharapova if it wasn't for Olympic standout Gabby Douglas slipping in at 18 overall thanks to her meteoric rise aft...
Article Source: Bleacher Report - Tennis
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